Gambles Produce to introduce new merchandising bin for its Go Fresh line of products

TORONTO, ON, July 21, 2016 – With the goal of bringing more value to the retailer and making the fresh produce department a destination within independent grocers, Gambles Produce (www.goproduce.com) will be introducing a new, high-graphic, uniquely designed merchandising bin for its Go Fresh line of packaged products.

“The goal of this new bin design is to catch the consumer’s attention and provide a single merchandising source that will display various products in one easy to access location on the retail floor” says John Rigitano, Key Accounts Manager for Gambles. “Not only will this free-standing display help our products stand out in the produce section, but it also helps to reduce merchandising labour in the store”.

The innovative bin was custom designed with retailers in mind and will boast large, colourful images of some of the products available under the Go Fresh brand, including tomatoes, peppers, and carrots. “This new bin will allow any retailer the ability to use it for any variety of Go Fresh products, and will be ideal for high volume promotions of our various retail consumer packs” says Rigitano.

With the ability to display up to 4 items at a time, this new bin will launch starting August 2016, with special promotions on Go Fresh 1lb TOVs, 4-Pack Mini Bell Peppers, Grape Tomatoes & 6ct Mini Cucumbers.

For more information about the Go Fresh brand, or for a full list of products, please visit www.gofreshproduce.com.

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For more information, or to schedule an interview, please contact:
Sarah Burroughsford
Sales & Marketing
sarah.burroughsford@goproduce.com
416-259-6397 x 7202